Why ARCAT
Shape decisions earlier in the design process.
Getting your products in front of specifiers on ARCAT isn't just about visibility; it's about shaping decisions earlier in the design process, when product choices are still being made.
Where ARCAT Fits in the Design Process
Pre-design Planning
Schematic Design
Design Development
Construction Documents
Bidding & Procurement
Construction
Research
Architects search ARCAT to discover and shortlist products for upcoming projects before design begins.
Selection
Products are compared and narrowed based on performance, aesthetics, and project requirements.
Detailing
Chosen products are integrated into drawings; CAD details and BIM objects are downloaded directly from ARCAT.
Specification
Products are formally specified using ARCAT master specs, locking selections into the contract set.
ARCAT is used when products are evaluated and chosen, and again when those selections are documented for construction.
From Product Research to Project Revenue
Every day, millions of architects, engineers, and designers turn to ARCAT to find BIM objects, CAD details, and specification content for upcoming projects. Being part of that search puts your products directly in front of the people writing specs.
Let's say around 5,000 professionals search for products in your category each month. Even with conservative assumptions, a small percentage of those searches lead to serious product evaluation, and a portion of those evaluations get written into a project specification.
These are illustrative figures, not projections, but they show how a modest presence on ARCAT can translate into meaningful revenue. Project values can range from a few thousand dollars to well over $100,000 depending on the product and application, but even modest per-project values can generate significant revenue when specified across multiple projects.
If your products aren't on ARCAT, those opportunities are moving forward without you. Visibility during the evaluation stage is what determines whether your products make the shortlist.
Category searches
~5,000
per month
Serious product evaluations
~1,800
per year (≈3% of searches)
Products written into specs
~180
per year (≈10% of evaluations)
Estimated annual revenue impact
$2.5M–$2.9M
180 projects × $14K–$16K avg
Disclaimer: The figures above are hypothetical estimates intended for illustrative purposes only. They are derived using conservative conversion assumptions applied to real ARCAT website traffic and search data, and do not constitute guarantees, projections, or representations of actual results. Individual outcomes will vary based on product category, competitive landscape, content quality, and other factors.
How We Stack Up
ARCAT vs. Traditional Product Promotion Methods
| Benefit | ARCAT | 1 Show | 1 Ad | 1 Rep |
|---|---|---|---|---|
| Time Available | 365 · 24/7 | 3 days | 3–5 weeks | 230 days |
| Exposure / Reach | 2,000,000+ | 10,000 – 30,000 | 50,000 – 150,000 | N/A |
| High-Intent Engagement | 1,000 – 10,000+ Annual spec, CAD, and BIM downloads | ~100–300 Booth interactions | ~1,000–5,000 Clicks | ~200–300 Sales meetings |
| Investment | $16,500 | $30,000 | $10,000 | $100,000+ |
Figures shown are illustrative estimates based on industry benchmarks and ARCAT platform data. Results will vary and are not guaranteed. Performance depends on factors such as product type, market conditions, content quality, and execution.
Ready to get your products in front of specifiers?
Join thousands of manufacturers who trust ARCAT to connect their products with the architects and specifiers who choose them.